Patronne logo in highlighter yellow color
creative direction
exhibition & art production
community platforms

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About

Patronne is a cultural programming, strategy and production practice based in Berlin and New York. We work with artists, institutions and brands to develop creative initiatives that connect communities with art and ideas.

What we do

Patronne is an invitation to envision a new way of transforming ideas into sustainable systems of cultural production. It is an opportunity to think collectively towards an interdependent future that considers change as a constant and seeks to imbue community and collaboration at the core of our projects.

Our practice is multi-hyphenate bridging diverse research methodologies, cross-cultural analysis and human-centered design to elevate socially focused ventures and develop new initiatives that drive innovation.  Having worked across industries, continents and contexts, we cultivate a broad spectrum of knowledge and expert connections to enable ideas to flow with strategy and implementation.

We are proud to be working across the spectrum as an independent female-led business carving out a space for diverse voices within cultural and transnational contexts. We are not experts at everything, but chances are that we know someone who may be.

Services

  • Cultural Programming →
    • Thematic and interdisciplinary festivals
    • Events & experiences
    • Film, new media & performance
    • Workshops
    • Art curation & commissions
  • Strategy & Innovation →
    • Brand architecture
    • Strategic communications
    • Cross-market and cultural insights
    • Research & futurecasting
    • Audience development
  • Partnerships & Collaborations →
    • Institutional, brand & creative
    • Briefing
    • Co-creation
    • Contracting
    • Relationship onboarding & management
  • Creative Direction →
    • Brand
    • Experiential
    • Editorial & content
  • Production →
    • Exhibitions, installations
    • Urban and public art
    • Festivals & events
    • Film, moving image & photography
    • Art, limited editions,  & design objects

Collaborators

  • Art Basel

    Strategy, Cross-market and Cultural Insights, Audience Development

  • Aperture Foundation

    Cultural Programming, Partnerships: Brand & Institutional

  • Armory Show

    Cultural Programming, Partnerships: Brand & Institutional

  • Bumble

    Film concept and Development

  • Cerrucha

    Collaboration

  • Dazibao Art Center

    Strategic communications

  • DesignHotels

    Partnerships & Collaborations, Festival Programming

  • Dolby

    Research & Futurecasting, Art Programming, Art Commissions

  • Farfetch

    Creative Direction: Experiential, Partnerships & Creative Collaborations

  • ForFreedoms

    Cultural Programming, Partnerships: Brand & Artists

  • Frieze

    Partnerships: Brand & Institutional

  • Garage Museum of Contemporary Art

    Strategic communications, Research & futurecasting, Audience development

  • IFC Films

    Film Programming

  • Ionian Death Robes

    Production: Content

  • Jason Polan

    Co-creation, Partnerships: Brand & Artists, Production: Content & Event

  • Jill Magid

    Art commission, Curation, Event & Film Programming

  • Jonathan Monk

    Archive, Editions

  • Julian Rosefeldt

    Production: film, Management

  • KAWS

    Partnerships: Brand & Artists, Co-creation, Art commission, Production: Art, Content

  • Levi’s

    Strategy, Cultural Programming, Collaborations

  • Light Art Space

    Exhibition Production

  • Little & Large Editions

    Strategy, Production: Art edition, Event

  • MoMA

    Partnerships: Institution & Brand, Co-creation, Cultural Programming

  • NeueHouse

    Cultural Programming, Exhibitions, Festivals, Film and New Media Curation

  • Olivia Steele

    Art and Exhibition Production, Strategy, Consulting

  • Pinterest

    Creative Direction, Cultural Programming

  • Pioneer Works

    Strategic communications, Partnerships & Collaborations

  • Santtu Mustonen

    Collaboration, Co-creation, Art Commission, Production: Editions

  • Sigrid Calon

    Partnerships: Brand & Artists, Co-creation, Art Commission

  • Soho House

    Strategy, Cultural Programming, Creative direction, Editorial & Content

  • Standard Dose

    Brand development, Strategy, Cross-market and Cultural insights

  • Thyssen Bornemisza Art Contemporary

    Creative Direction: Film, Production

  • TW Stiftung Art Foundation

    Production: Exhibition

  • Virgin

    Strategy, Cultural Programming, Innovation Workshops, Research & Futurecasting

  • Uniqlo

    Strategy, Cultural programming, Art commissions, Collaborations, Co-creation, Production

  • YummyColours

    Outreach, Communication and Collaboration Strategy

Who We Are

Flinder Zuyderhoff-Gray

is a creative producer with expertise in production, research and development, creative direction, concept and storytelling. Her work takes many shapes: exhibitions, installations, events, objects, publications, film and photography.  Her theoretical training is combined with technical knowledge of filmmaking, photography and design. This interdisciplinary approach is the culmination of many years working across creative industries including film, at galleries, tech start ups and in fashion. 

Coming from a rural area in Canada, she has leveraged languages to open opportunities to work in international contexts and form cross cultural partnerships. She places value on the dynamism of working with diverse international communities. Her work network extends through Europe, Canada, Mexico, The USA,  Africa and Oceania.

She works with artists, foundations and brands to produce high and low-fi projects across media with an ever expanding network. She is inspired by working on projects that foster social and environmental awareness, bridge divides and foster community. Her work includes topics such as oceans and climate change and female agism to more formal and technologically focused interventions. An important part of her practice, Flinder places emphasis on, is creating equitable and inspiring collaborations and believes how we work impacts the outcome of our projects.

Flinder is both an overachieving sporty socialite and a booky homebody. She is an avid cinephile, cyclist and cultural enthusiast and dabbles in cooking and community activism. 

Her reading list includes:

Flinder Zuyderhoff-Gray in artist Lucia Kempkes studio Flinder Zuyderhoff-Gray in artist Lucia Kempkes studio

Julie Solovyeva

is a cultural catalyst, strategist and programmer who believes that intersectional thinking powers innovation and builds more resilient communities. She has developed strategies for art organizations, global design, fashion, hospitality and lifestyle brands, flexed her neural networks with disruptor tech start-ups, dipped her toes into AI and transhumanism, pondered the future of sleep and architected a brand design system for the world’s first non-profit bank. 

She works through strategic challenges by way of interpretation, teasing out improbable connections and nuggets of insights where data, experience, intuition and imagination meet to form new meanings and foster sustainable, collective futures.

Having brought together international thought-leaders and transdisciplinary creatives through innovative programming, Julie strived to create dynamic settings for exchange and knowledge production. An empathetic, design-focused experience curator, she values the power of placemaking and experience to engender transformative change. 

When not tackling questions of global cultural shifts, Julie dives deep into emergent art practices by mentoring new media artists and burgeoning entrepreneurs at New Inc and dedicates her time to supporting the socially-engaged work of Creative Time.

She practices running for meditation, cycles for gender-equality with Nightcap Brooklyn, and helps the other kinds of cultures grow in her kitchen.

Some things she is currently contemplating:

  • the possibility of a future where death has been cured;
  • what AI dolls could be longing for;
  • the advancement of a new metaverse, an always-online, persistent, spatial ‘second’ world, and how artists are ushering the way of new experience.

Julie Solovyeva Patronne Co-Founder and Principal Julie Solovyeva Patronne Co-Founder and Principal

Updates

Projects

  • Kickstarter x the Wide Awakes

    New York

    December 2021

    Stacee Prigmore-Monroe accepting a Wide Awakes cape

    Stacee Prigmore-Monroe accepting a Wide Awakes cape

    Artist Ebony Brown and Carly Fisher hitting the dance floor

    Artist Ebony Brown and Carly Fisher hitting the dance floor

    Manushka Magloire of the Wide Awake embracing a supporter

    Manushka Magloire of the Wide Awake embracing a supporter

    Artist Hank Willis Thomas and Manushka Magloire embracing

    Artist Hank Willis Thomas and Manushka Magloire

    DJ Black Helmet and DJ Reborn on the decks

    DJ Black Helmet and DJ Reborn on the decks

    Guest accepting a Wide Awakes cape

    Guest accepting a Wide Awakes cape

    Andrew Westover of New Museum accepting a Wide Awakes cape with JiaJia Fei

    Andrew Westover of New Museum with JiaJia Fei

    Remarks by Patton Hindle, Kickstarter Head of Arts

    Remarks by Patton Hindle, Kickstarter Head of Arts

    Artist Hank Willis Thomas with guest

    Artist Hank Willis Thomas with guest

    Patton Hindle hugging a friend

    Patton Hindle hugging a friend

    DJ Black Helmet

    DJ Black Helmet

    Guest digging into an issue of The OG

    Guest digging into an issue of The OG magazine

    Patronne collaborated with Kickstarter to produce a celebration event honoring the Wide Awakes. Hosted by Kickstarter’s Head of Arts, Patton Hindle, as well as artist Hank Willis Thomas, the event brought together art world luminaries and social activists including Manushka Magloire (Wide Awakes), Justine Ludwig and Diya Vij (Creative Time), Rujeko Hockley (Whitney Museum), Nicole Berry (Armory Show), Yvonne Force Villareal (Art Production Fund), Larry Ossei-Mensa, Fab 5 Freddy, Ben Frost, Risa Puno, and others who gathered to pay tribute to the work of abolitionists started back in 1860. The current Wide Awakes have reemerged in 2020 to fight for justice, democracy and welfare for all people. They are an open-source network who radically reimagine the future through creative collaboration.

    The event took place at an experimental Brooklyn music venue – public records and featured vinyl sets by DJ Reborn and DJ Black Helmet (music moniker for artist Azikiwe Mohammed) amongst others of the Wide Awakes crew.

  • Kickstarter x the Wide Awakes

    New York

    December 2021

    Patronne collaborated with Kickstarter to produce a celebration event honoring the Wide Awakes. Hosted by Kickstarter’s Head of Arts, Patton Hindle, as well as artist Hank Willis Thomas, the event brought together art world luminaries and social activists including Manushka Magloire (Wide Awakes), Justine Ludwig and Diya Vij (Creative Time), Rujeko Hockley (Whitney Museum), Nicole Berry (Armory Show), Yvonne Force Villareal (Art Production Fund), Larry Ossei-Mensa, Fab 5 Freddy, Ben Frost, Risa Puno, and others who gathered to pay tribute to the work of abolitionists started back in 1860. The current Wide Awakes have reemerged in 2020 to fight for justice, democracy and welfare for all people. They are an open-source network who radically reimagine the future through creative collaboration.

    The event took place at an experimental Brooklyn music venue – public records and featured vinyl sets by DJ Reborn and DJ Black Helmet (music moniker for artist Azikiwe Mohammed) amongst others of the Wide Awakes crew.

    Stacee Prigmore-Monroe accepting a Wide Awakes cape

    Stacee Prigmore-Monroe accepting a Wide Awakes cape

    Artist Ebony Brown and Carly Fisher hitting the dance floor

    Artist Ebony Brown and Carly Fisher hitting the dance floor

    Manushka Magloire of the Wide Awake embracing a supporter

    Manushka Magloire of the Wide Awake embracing a supporter

    Artist Hank Willis Thomas and Manushka Magloire embracing

    Artist Hank Willis Thomas and Manushka Magloire

    DJ Black Helmet and DJ Reborn on the decks

    DJ Black Helmet and DJ Reborn on the decks

    Guest accepting a Wide Awakes cape

    Guest accepting a Wide Awakes cape

    Andrew Westover of New Museum accepting a Wide Awakes cape with JiaJia Fei

    Andrew Westover of New Museum with JiaJia Fei

    Remarks by Patton Hindle, Kickstarter Head of Arts

    Remarks by Patton Hindle, Kickstarter Head of Arts

    Artist Hank Willis Thomas with guest

    Artist Hank Willis Thomas with guest

    Patton Hindle hugging a friend

    Patton Hindle hugging a friend

    DJ Black Helmet

    DJ Black Helmet

    Guest digging into an issue of The OG

    Guest digging into an issue of The OG magazine

News

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