About
Patronne is a cultural programming, strategy and production practice based in Berlin and New York. We work with artists, institutions and brands to develop creative initiatives that connect communities with art and ideas.
What we do
Patronne is an invitation to envision a new way of transforming ideas into sustainable systems of cultural production. It is an opportunity to think collectively towards an interdependent future that considers change as a constant and seeks to imbue community and collaboration at the core of our projects.
Our practice is multi-hyphenate bridging diverse research methodologies, cross-cultural analysis and human-centered design to elevate socially focused ventures and develop new initiatives that drive innovation. Having worked across industries, continents and contexts, we cultivate a broad spectrum of knowledge and expert connections to enable ideas to flow with strategy and implementation.
We are proud to be working across the spectrum as an independent female-led business carving out a space for diverse voices within cultural and transnational contexts. We are not experts at everything, but chances are that we know someone who may be.
Services
- Cultural Programming →
- Thematic and interdisciplinary festivals
- Events & experiences
- Film, new media & performance
- Workshops
- Art curation & commissions
- Strategy & Innovation →
- Brand architecture
- Strategic communications
- Cross-market and cultural insights
- Research & futurecasting
- Audience development
- Partnerships & Collaborations →
- Institutional, brand & creative
- Briefing
- Co-creation
- Contracting
- Relationship onboarding & management
- Creative Direction →
- Brand
- Experiential
- Editorial & content
- Production →
- Exhibitions, installations
- Urban and public art
- Festivals & events
- Film, moving image & photography
- Art, limited editions, & design objects
Collaborators
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Art Basel
Strategy, Cross-market and Cultural Insights, Audience Development
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Aperture Foundation
Cultural Programming, Partnerships: Brand & Institutional
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Armory Show
Cultural Programming, Partnerships: Brand & Institutional
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Bumble
Film concept and Development
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Cerrucha
Collaboration
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Dazibao Art Center
Strategic communications
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DesignHotels
Partnerships & Collaborations, Festival Programming
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Dolby
Research & Futurecasting, Art Programming, Art Commissions
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Farfetch
Creative Direction: Experiential, Partnerships & Creative Collaborations
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ForFreedoms
Cultural Programming, Partnerships: Brand & Artists
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Frieze
Partnerships: Brand & Institutional
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Garage Museum of Contemporary Art
Strategic communications, Research & futurecasting, Audience development
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IFC Films
Film Programming
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Ionian Death Robes
Production: Content
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Jason Polan
Co-creation, Partnerships: Brand & Artists, Production: Content & Event
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Jill Magid
Art commission, Curation, Event & Film Programming
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Jonathan Monk
Archive, Editions
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Julian Rosefeldt
Production: film, Management
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KAWS
Partnerships: Brand & Artists, Co-creation, Art commission, Production: Art, Content
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Levi’s
Strategy, Cultural Programming, Collaborations
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Light Art Space
Exhibition Production
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Little & Large Editions
Strategy, Production: Art edition, Event
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MoMA
Partnerships: Institution & Brand, Co-creation, Cultural Programming
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NeueHouse
Cultural Programming, Exhibitions, Festivals, Film and New Media Curation
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Olivia Steele
Art and Exhibition Production, Strategy, Consulting
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Pinterest
Creative Direction, Cultural Programming
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Pioneer Works
Strategic communications, Partnerships & Collaborations
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Santtu Mustonen
Collaboration, Co-creation, Art Commission, Production: Editions
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Sigrid Calon
Partnerships: Brand & Artists, Co-creation, Art Commission
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Soho House
Strategy, Cultural Programming, Creative direction, Editorial & Content
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Standard Dose
Brand development, Strategy, Cross-market and Cultural insights
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Thyssen Bornemisza Art Contemporary
Creative Direction: Film, Production
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TW Stiftung Art Foundation
Production: Exhibition
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Virgin
Strategy, Cultural Programming, Innovation Workshops, Research & Futurecasting
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Uniqlo
Strategy, Cultural programming, Art commissions, Collaborations, Co-creation, Production
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YummyColours
Outreach, Communication and Collaboration Strategy
Who We Are
Flinder Zuyderhoff-Gray
is a creative producer with expertise in production, research and development, creative direction, concept and storytelling. Her work takes many shapes: exhibitions, installations, events, objects, publications, film and photography. Her theoretical training is combined with technical knowledge of filmmaking, photography and design. This interdisciplinary approach is the culmination of many years working across creative industries including film, at galleries, tech start ups and in fashion.
Coming from a rural area in Canada, she has leveraged languages to open opportunities to work in international contexts and form cross cultural partnerships. She places value on the dynamism of working with diverse international communities. Her work network extends through Europe, Canada, Mexico, The USA, Africa and Oceania.
She works with artists, foundations and brands to produce high and low-fi projects across media with an ever expanding network. She is inspired by working on projects that foster social and environmental awareness, bridge divides and foster community. Her work includes topics such as oceans and climate change and female agism to more formal and technologically focused interventions. An important part of her practice, Flinder places emphasis on, is creating equitable and inspiring collaborations and believes how we work impacts the outcome of our projects.
Flinder is both an overachieving sporty socialite and a booky homebody. She is an avid cinephile, cyclist and cultural enthusiast and dabbles in cooking and community activism.
Her reading list includes:
Julie Solovyeva
is a cultural catalyst, strategist and programmer who believes that intersectional thinking powers innovation and builds more resilient communities. She has developed strategies for art organizations, global design, fashion, hospitality and lifestyle brands, flexed her neural networks with disruptor tech start-ups, dipped her toes into AI and transhumanism, pondered the future of sleep and architected a brand design system for the world’s first non-profit bank.
She works through strategic challenges by way of interpretation, teasing out improbable connections and nuggets of insights where data, experience, intuition and imagination meet to form new meanings and foster sustainable, collective futures.
Having brought together international thought-leaders and transdisciplinary creatives through innovative programming, Julie strived to create dynamic settings for exchange and knowledge production. An empathetic, design-focused experience curator, she values the power of placemaking and experience to engender transformative change.
When not tackling questions of global cultural shifts, Julie dives deep into emergent art practices by mentoring new media artists and burgeoning entrepreneurs at New Inc and dedicates her time to supporting the socially-engaged work of Creative Time.
She practices running for meditation, cycles for gender-equality with Nightcap Brooklyn, and helps the other kinds of cultures grow in her kitchen.
Some things she is currently contemplating:
- the possibility of a future where death has been cured;
- what AI dolls could be longing for;
- the advancement of a new metaverse, an always-online, persistent, spatial ‘second’ world, and how artists are ushering the way of new experience.
Updates
Projects
News
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Coming soon
Contact
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